About
Are you ready to grow your jewelry business but unsure how to scale without losing control, cash flow, or your store’s customer experience? In this brand-new Whiteboard Webinar Series, William Jones—founder of Jewelry Sales Academy and JewelLink Systems—unpacks the proven systems and scalable strategies he’s implemented in jewelry stores across the country. Whether you’re a single-location retailer ready to expand or a multi-store operator looking to optimize growth, this series is packed with actionable insights and real-world tactics. 💡 What You’ll Learn in This Webinar Series This whiteboard-style series breaks down the fundamentals of scaling a successful retail jewelry business. Every session is short, focused, and delivered with the signature clarity and energy William is known for. 🔧 Episode 1: Understanding the Sales-to-Salaries Ratio Learn how to calculate the optimal ratio between your sales and salaries—and how this percentage determines when and how to add more salespeople without hurting profitability. Understand labor cost benchmarks by revenue tier Know when your staff is maxed out Create pay structures that make room to hire and grow 👥 Episode 2: Building Scalable Sales Teams Scaling isn't about hiring randomly. William shows you how to: Structure your sales floor based on client capacity Train associates to develop a book of 50 high-value clients Strategically grow from 3 to 5 to 10+ associates Maintain your sales-to-salaries ratio while expanding 🧠 Episode 3: Creating Systems, Not Just Sales Growth without systems leads to chaos. In this episode, William explains: How to create repeatable training processes Why you're in the business of training and recruiting The importance of clarity in management roles Building momentum with scalable sales infrastructure 🛠️ Episode 4: Store Layout & Traffic Flow Optimization Dive into how the physical layout of your store impacts sales and growth. Learn how to: Guide customers toward high
You can also join this program via the mobile app. Go to the app