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Welcome to Jewelry Sales Academy

At  theJewelry Sales Academy, we believe that the foundation of a successful jewelry business lies in the knowledge, skills, and tools available to its team. Founded to empower jewelers worldwide, our mission is to revolutionize how jewelry stores train their staff, manage their operations, and achieve sales excellence.

Our Story

Born from years of experience in the jewelry industry, Jewelry Sales Academy was created to address the unique challenges jewelers face today. From training new sales associates to optimizing store operations, we offer modern solutions that help businesses thrive in an increasingly competitive market.

Whether you're a single-location boutique or a multi-store enterprise, our platform scales to your needs, offering training systems, CRM tools, task management, and sales analytics—all designed with jewelers in mind.

Our Team

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Industry Insights

Bill Jones

With over 35+ years in the industry Bill has insight in all aspects of Retail Jewelry. 

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Course Management 

William Jones

GIA Gemologist, 10+ years in sales and operations.  William is ahead of course management and design.

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Gemological Knowledge 

Wyatt Jones

GIA Gemologist and Corporate trainer.  Wyatt has a specialty in translating product knowledge onto the sales floor. 

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Management and Team

Joe Cook

With over 10 years of management and coaching, Joe is ahead of building Corporate Management teams.

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Marketing and Brand Growth

Zach East

With experience in helping grow dozens of companies (Including National Brands) Zach is an expert in brand growth and customer acquistion.

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Industry Experts

Who we work with

JSA works with many industry experts in sales, management, training, marketing, and every aspect of the Business to bring you the best content possible.

Our Vision

We aim to create a future where every jewelry store can provide unparalleled customer experiences through knowledgeable teams and cutting-edge tools. By blending technology with industry expertise, we strive to elevate the art of jewelry sales to new heights.

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