Welcome to Jewelry Sales Academy
At theJewelry Sales Academy, we believe that the foundation of a successful jewelry business lies in the knowledge, skills, and tools available to its team. Founded to empower jewelers worldwide, our mission is to revolutionize how jewelry stores train their staff, manage their operations, and achieve sales excellence.
Our Story
Born from years of experience in the jewelry industry, Jewelry Sales Academy was created to address the unique challenges jewelers face today. From training new sales associates to optimizing store operations, we offer modern solutions that help businesses thrive in an increasingly competitive market.
Whether you're a single-location boutique or a multi-store enterprise, our platform scales to your needs, offering training systems, CRM tools, task management, and sales analytics—all designed with jewelers in mind.
Our Team

Industry Insights
Bill Jones
With over 35+ years in the industry Bill has insight in all aspects of Retail Jewelry.

Course Management
William Jones
GIA Gemologist, 10+ years in sales and operations. William is ahead of course management and design.

Gemological Knowledge
Wyatt Jones
GIA Gemologist and Corporate trainer. Wyatt has a specialty in translating product knowledge onto the sales floor.

Management and Team
Joe Cook
With over 10 years of management and coaching, Joe is ahead of building Corporate Management teams.

Marketing and Brand Growth
Zach East
With experience in helping grow dozens of companies (Including National Brands) Zach is an expert in brand growth and customer acquistion.

Industry Experts
Who we work with
JSA works with many industry experts in sales, management, training, marketing, and every aspect of the Business to bring you the best content possible.
Our Vision
We aim to create a future where every jewelry store can provide unparalleled customer experiences through knowledgeable teams and cutting-edge tools. By blending technology with industry expertise, we strive to elevate the art of jewelry sales to new heights.